BusinessE.commerce

PEA expands globally to host DMEXCO Asia 2025

KARACHI: The Pakistan eCommerce Association (PEA) has expanded its representation on the global stage through a partnership with Digital Marketing Expo and Conference (DMEXCO) to host the first-ever trade fair for the Asian region in Singapore.

The partnership will provide companies, policymakers, and innovators with an opportunity to meet, share knowledge, and contribute to the development of the digital commerce landscape across Asia.

Led by Founder & Chairman Omer Mubeen and Founding Member & General Secretary Sehrish Ali, the Association brought together multiple Pakistani businesses, startups, and service providers to showcase their potential, creating new pathways for cross-border collaborations, partnerships, and investments.

DMEXCO is being held in Singapore for the first time in the Asian region on October 8–9, alongside Tech Week Asia.

DMEXCO Asia will serve as the central meeting point for decision-makers across the digital economy, marketing, and innovation sectors. “For Pakistan, this is a historic moment – not only a step forward in regional development but also a demonstration that the nation is becoming increasingly significant in digital trade,” said Omer Mubeen, Chairman of the Pakistan eCommerce Association (PEA).

The Pakistan eCommerce Association has been steadily working to connect businesses, guide entrepreneurs, and create awareness about digital opportunities. At this event, Pakistani startups and established brands are getting an opportunity to connect with investors, buyers, and innovators shaping the future of global eCommerce.

“The launch of DMEXCO Asia marks a significant milestone as it integrates into Tech Week Singapore, merging with the established eCommerce Expo, where Asia’s leading technology providers and innovators convene to explore emerging trends and the most pressing issues in eCommerce, retail, and marketing technology,” said Sehrish Ali, Secretary of the Pakistan eCommerce Association.

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