ekaterra, the name home to leading tea brands such as Lipton and Brooke Bond, has appointed Starcom Pakistan to manage its media activity in Bangladesh, Sri Lanka and Pakistan (BSPAN). The new partnership will see Starcom Pakistan deliver IMC planning, buying & execution for Offline and Online media for BSPAN with Pakistan being the lead agency.
The agency has won the account after a time Inducing pitch against several competitive players. Key to the win was the strength of the agency’s strategic approach, agility and digital mindset.
Starcom Pakistan was incorporated in 2010 as an affiliate of Brainchild Communications Pakistan (BCP) which has operated as a full-service agency operating in the space of media. Since its inception, Starcom Pakistan, has worked with various clients across all categories of business and is now one of the largest media houses in Pakistan. Starcom Pakistan was also ranked #1 in the RECMA media agency ranking for 2020 in Pakistan. This is due to its focus on people, data, and technology.
Hakima Mirza, Marketing Lead for BSPAN, said, “I am delighted to partner with Starcom Pakistan. I am sure that the talented team will enable our journey to grow a world of well-being. With the rapid digitisation of consumer lives – accelerated even further by the Covid pandemic – has driven the convergence of media, commerce, entertainment and shopping. In this context, it’s great to be embarking our journey with Starcom Pakistan. We are looking forward to working with Starcom’s team to execute creative campaigns across all touch points along the consumer journey, offline and online, while providing critical insights about our consumer base. We are also going to work together with the agency to ensure that our campaigns are deployed efficiently across Pakistan.”
Commenting on the appointment, Farhan Khan, CEO of Starcom Pakistan said, ‘It was a unique and challenging pitch yet transparent. It allowed us to reassure our leadership position on talent, strategy, innovation and Data & Technology. Winning ekaterra reaffirmed our leadership in providing the best rates in the market place. We are really excited to work with the ekaterra BSPAN team and provide services to Bangladesh, Sri Lanka and Pakistan as their lead agency.’
About ekaterra:
ekaterra, the Tea division of Unilever, is the biggest tea business globally, with world class purpose driven brands including Lipton, PG tips, Pukka and T2. Present in more than 100 countries, ekaterra generated revenues of €2 billion in 2019. With 11 production factories in 4 continents and tea estates in 3 countries, ekaterra is a profitable and growing business offering a world of wellbeing through the regenerative power of plants to hundreds of millions of consumers. As a standalone entity, ekaterra is best positioned to lead the industry with dedicated focus driving greater growth and value.
