karachi: As Pakistan celebrated 79 years of independence, Onic celebrates a milestone of its own, three years since it launched on this very day in 2023 as the country’s first fully digital, app-based telecom brand. The choice of launch date was deliberate and meaningful. Built around the idea of “Azaadi,” or freedom, Onic set out to free customers from the friction that had long defined telecom in Pakistan. Three years later, that founding promise has grown into one of the country’s most distinctive, innovative and customer-first digital telecom experiences, and the timing of this anniversary continues to carry special meaning for the brand and its people.
What began as a bold idea to reimagine how Pakistanis connect has, over the last three years, become a story of how far innovation can travel when given the freedom to grow. Since its inception, Onic has built its identity around a truly app-first experience, bringing digital convenience into every part of the customer journey: from onboarding and payments to plan management and customer support. Since its inception, Onic has maintained a fully digital payment ecosystem, with 100% of payments made online, complemented by features such as pin-less payments and auto-renewals. Best-in-class technology integrations, partnerships and in-app customer journeys continue to simplify the experience.
Onic has also challenged the complexity traditionally associated with telecom portfolios, introducing simple, all-inclusive monthly plans that give customers greater control with no hidden charges, complemented by long-term and group-sharing plans. Its robust loyalty and rewards programme further extends the value of the Onic ecosystem, while Onic records the highest eSIM and port-in penetration in the category. It has consistently maintained the highest ARPU in the category, exceeding 2x the industry average since 2024, alongside the highest positive product NPS.
The brand’s commitment to innovation continues with industry-leading developments including Onic AI, powered by GPT-5.1 and Gemini, and Onic AI Assist, an intelligent AI chatbot for users, alongside the rollout of 5G. These innovations reflect Onic’s ambition to continuously evolve as a digital telco, bringing new technology and smarter experiences to Pakistan while staying focused on what matters most to customers.
Speaking on the occasion, Omer Bin Tariq, Country Head, Onic Pakistan, said: “Three years ago, we chose Independence Day to launch Onic because freedom was never just a tagline for us, it was the whole point. Every milestone we have celebrated has been about giving people one less thing to worry about and one more reason to feel in control of their own connectivity. As Pakistan celebrates its independence today, we are proud to celebrate our own journey and even more excited about everything still ahead of us. We are constantly challenging ourselves to rethink what telecom can look like, using technology and innovation to create experiences that are simpler, smarter and more empowering for our customers.”
Over the past three years, Onic has continued to set new benchmarks in digital telecom, building a strong track record of innovation and earning recognition at the Pakistan Digital Awards. As it enters its fourth year, Onic remains focused on deepening its digital ecosystem through smarter technology, stronger partnerships and customer-first experiences, staying true to the spirit of freedom, convenience and innovation it was built on. On a day that celebrates the nation’s independence, Onic’s anniversary is a reminder of how far an “Azaad” idea can travel in just three years, and how much further it can go as it continues to redefine the digital telecom experience in Pakistan.